One of the world leaders in beauty L’Oréal Paris aims to be a pioneer in tools offering consumers a personalized experience.

http://www.loreal.com/press-releases/loreal-reveals-its-first-connected-beauty-digital-innovation.aspx

Makeup Genius will enable consumers to test makeup products using their mobile phone or tablet as a virtual mirror. Consumers can now test makeup products, a new makeup look, or scan a bar code at the point of sale and instantly experience the most premium and innovative Before & After service.

In Health and Happiness

Juline